RMN STRATEGYTechnology · Commercial · Marketing · Retail media
The Retailer on Your Team.
RMN Strategy is the consulting practice of Andy Barratt, built on twenty-five years inside Amazon, Tesco and Currys. I bring the retailer’s perspective to the consultancies, agencies and software firms that sell to retail, helping you win, scope and deliver the work.
Approach
Adding value across the engagement lifecycle.
Most value, and most risk, sits in the handovers: between pitch and win, win and delivery, delivery and renewal; working alongside agency and client teams at each stage.
Pitch support
Validating materials, sharpening sector fit, and joining client meetings where a credible operator’s voice helps win the work.
Proposition support
After the win, refining scope, success criteria and reporting cadence so both sides are genuinely aiming at the same objectives.
Delivery support
Troubleshooting where scope has shifted, or the commercial objectives weren’t pinned down clearly at discovery and definition.
Partnership & retention
Building a genuine partnership with the client and staying accountable for the shipped product. Continued ownership keeps the work performing and drives retention.
The shift right now
AI is rewriting the retail-tech playbook.
It’s changing what software firms build and how retailers buy it, and the gap between hype and commercial value has never been wider. Knowing what a retailer will actually adopt, and where the return really sits, is where an operator’s perspective earns its keep, from product discovery and answer-engine optimisation (AEO) to digital twins. Previous experience leading major technology transitions brings a keen commercial lens to this shift, not just a technical one.
Engagement models
Flexible ways to work together.
Ad hoc consultancy
Billed on a day rate, giving a retailer’s perspective as and when you need it.
Retained fractional support
Ongoing support on a regular basis, for example one day a week.
Training
Upskill your sales and engineering teams on what matters most to a UK retailer.
Project work
A defined scope and a defined outcome, delivered.
Contact
If a retailer in the room would help, let’s talk.
Advisory, fractional or project work; happy to start with a conversation about what you’re weighing up.