RMN STRATEGYTechnology · Commercial · Marketing · Retail media
Learn from successful retailers.
I can consolidate your data sources and help you identify and prioritise your growth drivers. I’ll help you deliver the quick wins and embed the operational changes needed for longer-term growth.
The challenge
Sound familiar?
“We can see revenue by channel, but not real profit.”
“Our data sits in five places and nobody has the whole picture.”
“We spend on ads but aren’t sure it’s well targeted.”
“Growth depends on one or two people knowing everything.”
“We’re busy and profitable, but not sure where the next step-change comes from.”
Most growing online retailers are profitable but data-poor. Performance is spread across marketplaces, ad platforms, web analytics and finance, and no single view shows where profit and growth actually sit. I bring those sources into one costed model of the business, identify the highest-return opportunities across every channel, and put in place the operating rhythm to sustain them.
Approach
How I help you grow.
Diagnose
Consolidate every relevant source (sales and orders, marketplace statements, ad platforms, web analytics, search, costs and returns) into a single costed model, reconciled to your own numbers.
Prioritise
Establish true net margin by channel and product, the efficiency of media spend and the concentration of the range. Size and rank the largest opportunities, most of which will be self-funding.
Deliver
A clear, board-ready set of findings and a forward plan: evidenced, quantified, and written to be acted on rather than filed.
Embed
A simple operating rhythm: defined ownership, a weekly and monthly cadence, and the light-touch tools behind it. This will empower your teams, drive clarity of purpose, and drive efficiency.
Capabilities
The disciplines that decide online growth and profitability.
Data & analytics
Your real numbers, in one place, pulled together from every fragmented source.
Channel strategy & margin
True profit by channel and product, and where to grow.
Retail media & paid search
Spend efficiency, waste and redeployment for more return on the same budget.
Marketplace performance
Competitiveness, range and content across the major marketplaces.
Pricing
Competitive benchmarking and price architecture, matched and delivered.
SEO
Organic demand, rankings and the gap between visibility and capture.
Conversion & own-site
Funnel, measurement and the friction that suppresses sales.
Logistics & fulfilment
Delivery economics, pack strategy and returns.
Operating model & governance
Cadence, ownership and the tools that make growth repeatable.
How it fits together
From scattered data to repeatable growth.
Recent work
A recent engagement.
A growth diagnostic for an established online retailer identified material, largely self-funding opportunities across media, marketplace and own site, each underpinned by a single costed model of the business and a practical operating model to sustain the gains. Every recommendation was evidenced from the data, and the client is acting on the plan.
Engagement models
Flexible ways to work together.
Growth audit
A focused diagnostic: where to grow, sized and prioritised, with a plan to act on.
Fractional ecommerce director
Ongoing senior input, a set number of days a month, to run the model and keep the analysis current as the business grows.
Team training
Equipping the team on the operating rhythm, the metrics that matter, and the tools behind them.
Project delivery
A defined piece of work, such as a channel or media review or a replatform decision, scoped and delivered.
Contact
If your online business could be growing faster, let’s talk.
A growth audit, fractional support or a defined project. Start with a conversation about where your next step-change comes from.